Posted by Nick in Sales Training To Improve Sales Results | 0 Comments
BUSINESS CARDS ARE A SALES TOOL
By: Sales Trainer, Nick Moreno
The National Sales Center, A Sales Training Company
Looking for a quick small business sales tip? Put some “jazz” in your tired and often overlooked business cards. Doing so could turn that card into an awesome small business sales tool. After all, a business card should explain who we are, what we do and how to reach us. That’s important sales information so let’s look at some sales training on ways to promote business cards for small businesses.
SMALL BUSINESS SALES TRAINING TIP
If we want people to keep our business cards, we need to give them a good reason to hold on to it. So why is the back of your business card blank? My small business sales training tip is to put that valuable piece of real estate to good use. Begin by considering information that is related to your small business. If you are a lone officer, you may want a table outlining the cost of borrowing $1,000 at different interest rates. Someone in the computer industry may consider a table that converts bits to bytes to megabytes. Get creative and try to come up with valuable information related to your small business or industry. This small business sales tip will get prospects to hold on to your business cards. This is great small business sales training advice.
All is not lost if you can’t come up with information related to your business. With this small business sales training advice, general information also works as a reason for someone to keep your business card. Consider the schedule of a local sports team, the phone numbers of local government services or even a calendar. The key to this small business sales training tip is to give your prospect a reason to hold on to your business card. You never know when they just may decide to give you a call. When they do, this small business sales training paid off in a big way. That’s the benefit of effective small business sales training.
Here is another small business sales training tip about business cards and how you can close more sales. This small business sales training advice could set you apart from your competition. This sales tip comes from a sales manager I knew in a very competitive service related industry. At the end of a sales call, he handed his business card to the prospect. He then told the prospect that there was something different about his business card that sets him apart from his competition. He then explained that while everyone talks about customer service, he actually had his home phone number printed on his business card. He said it was there in case any of his customers need him, day or night. Yes, that sales manager knew how to use his business card to close deals. So, my small business sales tip is to show your prospects you care about your customers by including your home phone number on your business cards. One more thing.. that sales manager went on to tell me that not once did a client ever call him at home. This is the type of small business sales training that produces results and this is how to become a top sales rep.
SALES TRAINING ADVICE
Here is another business card sales training tip for small businesses. Business cards are relatively inexpensive so they should be widely distributed and not left in your pocket. Always hand someone two business card and always ask them for a referral. Get the word out about your small business by leaving behind your business card at every opportunity. Tack them to every bulletin board, such as those found in supermarkets, local shops and libraries. Make sure your family and friends have some of your business cards to distribute for you. Use this sales training tip for small businesses to market yourself. Think of it as reversed cold calling techniques.
Ready for another small business sales tip? Attach one of your business card to just about everything you put in the mail… your electric bill, insurance bill and so on. There is nothing wrong with free small business advertising and you never know when one may fall into the hands of you next qualified prospect. I hope you’ll give this small business sales training tip a try.
I’ve got one more small business sales training tip. Here is another business card sales tip for you. Business cards are a reflection of you and your small business so appearance is important. I’ve tried a few home software programs that allow you to design business cards but they left me disappointed. Sit down with a professional printer and give your business card a face-lift. After all, you only get one opportunity to create a great first impression about your small business. Learn about raised ink, embossing and different card stocks. While you’re at it… If your company’s name fails to explain your small business consider a tag-line such as “Automotive Repair Experts”. Insure prospects quickly know who you are and what you can do for them.
That’s it for my small business sales training tips on how to best use business cards to get more sales. I hoped you enjoyed these small business sales training tips and I hope you will give them a try.
To Your Small Business Sales Success!
Nick Moreno, Sales Trainer
National Sales Center, Sales Training Company
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