National Sales Center

How To Sell More In A Bad Economy

Unless you are stranded on some deserted island, you know this economy is in bad shape. It is a worldwide problem that came at us quickly.

Most people and companies are having a difficult financial period. Sales are down and that hits salespeople with a power punch. Selling in a bad economy can be difficult, but not impossible. There are ways to increase sales in a bad economy. So, here are some sales tips and sales advice about selling in a bad economy.

A) Get Defensive

Your competition is also having a difficult time selling in a bad economy. You must assume that they are going after your customers each and every day. You must get defensive and protect your customer base. When appropriate, consider selling long-term contracts and converting present contracts to longer terms. This may reduce margins but that’s a small price to pay for protecting your base of customers. This is a smart sales strategy when selling in a bad economy so remember to stay focused on your customer base.

B) Get Savvy

My most important piece of advice to anyone selling in a bad economy is to get savvy. You need to start using world-class sales skills because that’s the only way to survive when selling in a bad economy. Competition heats up when there are few opportunities available. The salesperson with the best sales skills will win most often. This is no time to get sloppy or to “wing it”. This is the time to professionally follow each and every step of the sales process. When selling in a bad economy, only the fit will survive. If you are not comfortable with your sales skills or unsure about the steps in the sales process, I urge you to immediately get some powerful sales training.

Here Is A Clip From A Sales Training DVD Program That Will Help You Sell More In Any Economy

LEARN MORE ABOUT THIS SALES TRAINING

C) Play Offense

If I were using your product or service, would I be more productive and therefore in a position to make more money? If so, that’s how you must position your product when selling in a bad economy to avoid a sales slump. Companies, during a bad economy, must find ways to increase productivity and make more money. But remember to do a little extra work and calculate how much extra money will be generated by your prospect. If you are not familiar with calculating return on investments, I again urge you to get some professional sales skills.

If I use your product, will I save money because you cost less than the product I’m using now? If so, you are in great shape! Position your product as a “cost saver” and attack your competition. But once again, you have to do a little extra work and calculate the savings for your prospect. Failure to do so could cost you the order and you can’t afford for that to happen when selling in a bad economy. Remember to use this sales strategy on stay focused on strategic selling.

D) Stay Sharp
It is easy to get down when selling in a bad economy so don’t let that happen to you. There may be fewer opportunities but you can crush the competition by using superior sales strategies and prospecting skills.  So, stay sharp and stay motivated. Also remember how important polished sales skills are when selling in a bad economy.

Now is the time to take control and take action. You can’t generate sales success with poor or outdated sales skills in his economy. However, you can change everything for the better with effective and low cost sales training programs.

My best to you!

Nick Moreno, Sales Trainer
National Sales Center, Sales Training Company

FIND ADDITIONAL SALES TIPS ABOUT SELLING IN A BAD ECONOMY AT MY “SALES TRAINING ARTICLES”

Tags: selling in a bad economy