National Sales Center

Learn How To Close More Sales

Salespeople are driven every day to close more sales. This drive feeds out competitive juices and puts more money in our bank accounts. However, very few salespeople are willing to try new ways to close more sales. These sales reps cling to the strategies that worked in the past and so they never advance their sales skills.

The only way to get more of anything is to improve something. So, here is some advice on five new sales strategies that will help you close more sales.

1) Sell The Clean Floor And Not The Broom

No one wants a broom for the sakes of having a broom. Instead, they want a clean floor, so sell the clean floor. You’ll close more sales when you start to focus more on benefits than on your product’s features. Features may be important to you but your prospect is primarily concerned about benefits. Sell the benefits and you’ll close more sales. Selling benefits is one of the key focuses found in all my sales training programs because I know it’s the only way to close more sales.

2) Use Your Ears To Close More Sales

You need to learn all you can about your prospect and the good news is that your prospect is willing to tell you all you need to know. You may need to get the ball rolling with a few open-ended questions to start the information flowing but that’s nothing new for the top sales pros. The key here is to listen intensely to everything your prospect is telling you.

Stop thinking of what you should say next. Stop thinking that salesmanship is some how related to talking. Forget all that stuff and focus on listening. Use all that valuable information to craft your sales strategy and you’ll close more sales.

3) Close More Sales By Asking For The Business

Sales training on “closing” is very popular but closing is the easiest step in the Sales Process. If you expect to close more sales, you need to ask for the order. Don’t think you’re being pushy or assume your prospect isn’t ready to be closed. Your job is to ask for the order and it’s not about “how” but instead, it’s about “when”.

You’ll close more sales if you ask for the order immediately after you’ve presented your product as the solution to your prospect’s problem. You may not get the order if your prospect has a few objections but that’s no big deal. Successful address all the objections and then ask, once again, for the order. By knowing when to ask for an order, you’ll close more sales. This technique is the king of all sales techniques.

4) Work Only With Qualified Prospects

When do you qualify your prospects? I hope you didn’t say after you first meet with them. You don’t have time to meet with prospects that can’t buy from you. That’s no way to close more sales so stop doing it. Qualify your prospects before you meet with them. You don’t have the time to go on a sales appointment only to discover your prospect will not or cannot buy from you. Qualify early and you’ll have the time required to close more sales. In fact, make qualifying an important step in your sales prospecting process.

5) Follow The Sales Process And Close More Sales

There are no shortcuts in sales so stop looking for them because shortcuts will not help you close more sales. Selling is all about implementing the steps in the Sales Process. Every step in the Sales Process is important and every step is linked to the next step in the Process. Master the Sales Process and you’ll close more sales.

I hope you’ll use these five sales strategies to close more sales.

My best to you always!

Nick Moreno

National Sales Center, Sales Training Company

Learn About Sales

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Uncover The Most Powerful Sales Process Ever – End The Stress And Guesswork

 

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