National Sales Center

How To Write An Effective Follow Up Sales Letter
By, Nick Moreno

So you had a successful first meeting and now you need to set the stage for round two. You need a powerful follow up sales letter that will position you for your second appointment. I have some advice for you about follow up sales letters and how to effectively write them.

Goal Of A Follow Up Sales Letter

The goal of your follow up sales letter is to build upon what has already been accomplished. How far in the sales process did you get on your first appointment? Use that as the starting point for your follow up sales letter. Let the sales process guide you as you write your follow up sales letter. Today, I have some professional sales training about follow up sales letters for you.

Effective Follow Up Sales Letters

What’s the next step in the sales process? Your follow up sales letter must give your prospect a compelling reason to take the next step. Consider what your prospect wants or needs to accomplish. Now, link those factors to your product or service. That’s how to write a follow up sales letter.

Next, explain in your follow up sales letter how your product or service accomplished similar things for one of your existing clients. Incorporate that message in your follow up sales letter. Don’t offer the whole message but do offer enough to make that second appointment a compelling reason to learn more about your product or service. That’s key to a successful follow up sales letter. The goal is to get your next appointment.

Follow up sales letters should outline your added value. Here is a video that will help you discover the added value of your offering.

ADDED VALUE VIDEO

Solid Follow Up Sales Letters Produce Results

Conclude your follow up sales letter with the date and time you’ll be calling your prospect to arrange for the next appointment. Insure you call your prospect exactly when you said you would in your follow up sales letter. Don’t launch into your entire sales message when you get your prospect on the phone. If you do, there’s no reason for your prospect to meet with you. Stay on the point of that compelling reason you wrote about in your follow up sales letter. Then, set your next appointment.

Follow Up Sales Letter Format

Last, keep your follow up sales letter short. The compelling reason to take the next step should be highlighted in the very first paragraph. Executives don’t have the time to read long follow up sales letters so get right to the point. Keep your follow up sales letter’s format short. This will demonstrate that you are an effective communicator. Remember, your follow up sales letter should be enticing but you’ll deliver the full message during your next appointment. I think my next sales training CD will be about follow up sales letters!

All You Need To Know About Follow Up Sales Letters

“Sales” is a profession that requires skills. You need to use powerful selling techniques in all you hope to accomplish and this is so true when it comes to follow up sales letters. A word, here and there, could be the difference between success and failure. This is why I urge salespeople to constantly develop their sales skills. You’ll bring your “A Game” to every sales appointment when you get serious about sales training and sales skills development.

I hope this advice on how to write effective follow up sales letters will earn you more commissions.

I wish you great success with your follow up sales letter!

Nick Moreno, Sales Coach
National Sales Center, Sales Training Company

Learn About Sales

Sales Success – Capture It!

How To Become A Great And Successful Sales Rep

How To Write A Sales Proposal

Overcoming Sales Objections – Tips And Advice

How To Motivate Sales Reps

Uncover The Most Powerful Sales Process Ever – End The Stress And Guesswork

 

Learn About Nick Moreno’s Amazing Sales Training

DVD Or Download

Tags: coaching, process, prospecting, sale, sales, sales letters, salespeople, Skills, strategies, success, training