Posted by Nick in Industry specific sales training | 0 Comments
Advice On How To Increase Sales At A Small Business
By, Nick Moreno
You sell a great product at a very competitive price. You enjoy strong customer loyalty thanks to your fine customer service program. You’ve work hard at insuring that you operate a first class business but one thing is not quite right. You’re struggling to increase sales at your small business. You’ve discovered that having the best product at the best price will not guarantee sales success. So here is some advice on how to increase sales at a small business.
The keyword is “sales”. All too often, small businesses try to increase sales through marketing. Sales and marketing are two different subjects. Marketing is about attracting prospects to your company. Sales is about what you do once you meet with your prospects. All the marketing in the world will not increase sales at your small business if there is a problem with your sales process. When was the last time your sales team studied a solid sales training CD? That’s the first step on how to increase sales at a small business. Please remember this small business sales training advice.
Sales Process Is How To Increase Sales At A Small Businesses
One way to increase sales at a small business is to improve your sales process. You need a repeatable process that is successfully implemented every time you meet with a potential client. That’s how to increase sales at a small business. Consider the following,
- How do you build rapport and trust with every prospect?
- What questions do you ask to uncover a need for your product?
- How do you present your product to your potential client?
- How do you prepare for common sales objections?
- When and how do you attempt to close the sale?
The above is just the beginning but rest assured, using a repeatable sales process will help you increase sales at your small business. If you are unsure about the steps in the sales process, I urge you to get your hands on some sales process training. If you want to know how to increase sales at a small business, get serious about mastering the sales process.
Focus On Benefits To Increase Sales At A Small Business
You’ll increase sales at a small business when you start selling benefits and not a product. I know you are proud of how your product or service operates but you need to translate that into benefits for your customer. So, sell “the clean floor” and not “the mop”. Learn this point and you’ll learn how to increase sales at a small business.
You may have some concerns if professional sales training can increase sales at a small business. If you are a small business that often faces the price objection, this single strategy video will help increase sales at your small business.
INCREASE SALES AT A SMALL BUSINESS VIDEO
As I said, the keyword here is “sales”. Don’t assume you know everything about selling. A few new sales strategies may be all you need to increase your small business sales. Consider sales training as one more important tool to help you increase sales at your small business.
I hope you now know more about how to increase sales at a small business.
To your small business sales success!