Sep10
Small Business Sales Training
Posted by Nick in Industry specific sales training | 0 Comments »
Small businesses are the heart and soul of any economy. However, their sales training needs are special and that’s why I include a small business owner in one of my testimonials. Let’s take a closer look at the special needs of sales training for a small business.
Sales Training For A Small Business
When a small business experiences flat sales, the last thing they turn to is small business sales training. Typically, small businesses first turn to marketing and advertising to fix a sales problem. Next, they cut price or come up with special promotions. Now, I have nothing against these things except you can’t fix a sales skills issue with a marketing campaign.
The only way to fix a sales skills issue is with a small business sales training program. Marketing attracts potential customers and small business sales training converts them.
Benefits of Small Business Sales Training
Just because you can run a small business is no reason to believe you are a sales training expert. The sales skills you used successfully in the past may no longer work today. Plus, competition increases and gets stronger every day. That’s why it’s important for a small business to get some outside sales training consulting.
The fear is that hiring a small business sales trainer is expensive. I understand that concern and it especially hits home when sales are down. So, I have some small business sales training alternatives for you to think about.
Powerful sales training can turn around a small business that needs to close more sales. The right small business sales training can quickly convert more prospects and it need not be expensive.
Inexpensive Sales Training For A Small Business
There are plenty of sales training videos that are inexpensive and can help a small business with their sales training requirements. One such sales training program is my “Progressive Sales Process”. It’s a two DVD program that covers the entire sales process and – at the time of this writing – is only $197. I even include the audio tracks on two CDs. Plus; there is a unique Sales Training Workbook CD that tailors the training to any product or service.
If you want to take your small business sales training to the next level, check out “Superstar Sales Skills In A Box”. This program costs more because it is a 52 week sales training program. It is perfect for a small business with a few sales reps in need of some solid sales skills. In fact, this is a corporate sales team training program that also works well for small businesses. If you have a small business in need of training, check it out.
Nick Moreno, Professional Sales Trainer
National Sales Center, Sales Training Company
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Jul31
Close More Sales With Your Business Cards
Posted by Nick in Sales Training To Improve Sales Results | 0 Comments »
SMALL BUSINESS SALES TRAINING
ABOUT YOUR BUSINESS CARDS
By: Sales Trainer, Nick Moreno
The National Sales Center, A Sales Training Company
Looking for a quick small business sales training tip? Put some “jazz” in your tired and often overlooked business cards. Doing so could turn that card into an awesome small business sales tool. After all, a business card should explain who we are, what we do and how to reach us. That’s important sales information so let’s look at some sales training on ways to promote business cards for small businesses.
SMALL BUSINESS SALES TRAINING TIP
If we want people to keep our business cards, we need to give them a good reason to hold on to it. So why is the back of your business card blank? My small business sales training tip is to put that valuable piece of real estate to good use. Begin by considering information that is related to your small business. If you are a lone officer, you may want a table outlining the cost of borrowing $1,000 at different interest rates. Someone in the computer industry may consider a table that converts bits to bytes to megabytes. Get creative and try to come up with valuable information related to your small business business or industry. This small business sales tip will get prospects to hold on to your business cards.
All is not lost if you can’t come up with information related to your business. With this small business sales training advice, general information also works as a reason for someone to keep your business card. Consider the schedule of a local sports team, the phone numbers of local government services or even a calendar. The key to this small business sales training tip is to give your prospect a reason to hold on to your business card. You never know when they just may decide to give you a call. When they do, this small business sales training paid off in a big way.
SALES TRAINING FOR A SMALL BUSINESS
Here is another small business sales training tip about business cards. This small business sales training advice could set you apart from your competition. This sales tip comes from a sales manager I knew in a very competitive service related industry. At the end of a sales call, he handed his business card to the prospect. He then told the prospect that there was something different about his business card that sets him apart from his competition. He then explained that while everyone talks about customer service, he actually had his home phone number printed on his business card. He said it was there in case any of his customers need him… day or night. Yes, that sales manager knew how to use his business card to close deals. So, my small business sales tip is to show your prospects you care about your customers by including your home phone number on your business cards. One more thing.. that sales manager went on to tell me that not once did a client ever call him at home. This is the type of small business sales training that produces results.
SMALL BUSINESS SALES TRAINING ADVICE
Here is another business card sales training tip for small businesses. Business cards are relatively inexpensive so they should be widely distributed and not left in your pocket. Always hand someone two business card and always ask them for a referral. Get the word out about your small business by leaving behind your business card at every opportunity. Tack them to every bulletin board, such as those found in supermarkets, local shops and libraries. Make sure your family and friends have some of your business cards to distribute for you. Use this sales training tip for small businesses to market yourself.
Ready for another small business sales tip? Attach one of your business card to just about everything you put in the mail… your electric bill, insurance bill and so on. There is nothing wrong with free small business advertising and you never know when one may fall into the hands of you next qualified prospect. I hope you’ll give this small business sales training tip a try.
I’ve got one more small business sales training tip. Here is another business card sales tip for you. Business cards are a reflection of you and your small business so appearance is important. I’ve tried a few home software programs that allow you to design business cards but they left me disappointed. Sit down with a professional printer and give your business card a face-lift. After all, you only get one opportunity to create a great first impression about your small business. Learn about raised ink, embossing and different card stocks. While you’re at it… If your company’s name fails to explain your small business consider a tag-line such as “Automotive Repair Experts”. Insure prospects quickly know who you are and what you can do for them.
That’s it for my small business sales training tips on how to best use business cards to get more sales. I hoped you enjoyed these small business sales training tips and I hope you will give them a try.
To Your Small Business Sales Success!
Nick Moreno, Sales Trainer
National Sales Center, Sales Training Company